Despite all of its current commercialism, Stars Wars Day - May the 4th - is a tradition that actually started with the fanbase; revelling in punnery, fans chose it as the day to celebrate their love for the movies and the expanded universe. Grassroots efforts resulted in the first large-scale, organized event on May 4th, 2011 at the Toronto Underground Cinema where there were movie screenings and a costume contest. Unfortunately, until Disney purchased Lucasfilm, Star Wars Day didn’t have the kind of following that it does today. During its first full year in charge of the franchise, Disney bolstered the celebration’s mainstream cultural currency by inviting fans to partake in special events and celebrate at its theme parks. Nonetheless, much like other commercialized holidays--I’m looking at you Valentine’s Day--we, the fans, have the ability (ney the obligation!) to spread the gospel despite those who would exploit it and keep its true meaning sacred in our hearts. And of course… “May the 4th be with you.”
Can't get enough Star Wars movies? Visit your local library and try these:
- Animated Series- The Clone Wars & Rebels